The Best for Kitchen Ideas

Posted by Jennifer Sergent Friday August 01, 2008 - 05:44 PM

It’s hard to go into a kitchen store and really examine all its products and see how they work without getting the hard sell to buy something. So just imagine walking into a living magazine of sorts, where you can explore kitchens of every imaginable style and test appliances without the slightest pressure to buy anything.

There is such a place. The Fretz Corp. is the Mid-Atlantic distributer of high-end kitchen appliances. It sells only to kitchen dealers, but its vast showroom in Columbia, MD, is open to the public. “It’s a good place to come get ideas,” says Jaime Brown, one of Fretz’s “Dream Kitchen” consultants.


The showroom displays kitchens from highly traditional to ultra contemporary, and if you are interested in products such as Sub-Zero refrigerators and Wolf ranges, Franke hardware or Best by Broan ventilation, you can see those brands’ entire lines, rather than the two or three models a kitchen dealer will probably have. “Here they can see all the different sizes, all the different design applications,” Brown says. “You can come and really get hands-on with the product. It’s a place to see them and see them in actual settings.”

Fretz held an event last night to introduce the latest line of built-in Sub-Zero refrigerators, which have air purification systems that will keep food fresh longer than in conventional refrigerators. Every 20 minutes the system “scrubs” old air out and intakes new air. So, all gases and odors emitted by the food in your fridge will be gone in less than a half-hour.


There are also built-in water filters. In the past, you would have had to add your own filter to the water line that connected to the fridge. No more.

And style-wise, of course, you can see Sub-Zero in its many iterations, such as those displayed on its Web site:


With glass doors or chalkboard on the front, or…


A variety of panels

The best part, still, is the ability to take along your designer or builder and roam the showroom. You can set up an appointment, which lasts about an hour and a half, for one of the Dream Kitchen consultants to show you around and demonstrate all the products, completely pressure-free.

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